LINDSAY CRAIG
Founder & Creative Director
Lindsay Craig is a creative entrepreneur with a lifelong devotion to the horse world and a passion for collaborative storytelling. From racing down back roads in nowhere lands to competing in hunter/jumper rings in Vancouver, she has spent over twenty years immersed in horsemanship. Her experience spans every corner of the industry—clinician, trainer, barn manager, EAL facilitator, and full-time steward to the horse. That foundation naturally led her into media, where her love of story, craftsmanship, and community found a new home. As the founder and creator of Cowboy Coffee Magazine, Lindsay has become an event coordinator, writer, publisher, and curator, bringing together voices from across the Western Americana landscape. Her fascination with the history, artistry, and depth of western tradition—and the people who keep it alive—continues to be the driving force behind her publication. Beyond the magazine, Lindsay’s creative world extends into music, fashion, and all things vintage. Leaving city life for the mountains of Pemberton allowed her to be closer to her herd and dive deeper into the rhythm of country living, while still keeping a finger on the pulse of emerging makers, crafters, and musicians. She thrives on discovering talent, uplifting others, and building strong creative communities. Rooted in authenticity and driven by collaboration, Lindsay brings a distinctive blend of storytelling, entrepreneurial spirit, and western heritage to every project she takes on—a cross-dressing cowgirl with a vision and a mission to celebrate the people who make this culture so extraordinary.
AUDREY MAY
Resident Photographer
Audrey is a multidisciplinary artist whose work bridges fine art, fantasy, and storytelling. Beginning her creative career as a tattoo artist in 2017, she quickly became known for her Art Nouveau influences, precise line work, and designs filled with magic and movement. Her natural ability to weave narrative into visual art eventually led her into photography, where she continues to explore atmosphere, character, and emotion through a cinematic lens. In her photography, Audrey is drawn to moments that tell a story—whether she’s crafting imaginative, otherworldly scenes or capturing the raw beauty of ranch life with its horses, dust, and honest work. She also enjoys creating editorial looks and conceptual portraits, bringing the same clarity, intention, and creative spark that define all her artistic work. For the magazine, Audrey brings a visually immersive perspective—images that feel both poetic and grounded. Her blend of fine art sensibility and storytelling depth elevates each feature, adding richness, emotion, and a distinctive artistic voice to the publication’s overall identity.
WORDS by Lindsay Craig
Every morning Roger paws me awake making sure that he is fed at the exact moment the dawn reaches into the bedroom; making absolutely sure I am to be present and awake when it happens. It would be blasphemous to sleep through the dawning of a new day, or in his world, not to have a full dish. Making my way into the kitchen succumbing to the desperate hunger of Roger, my own desperation kicks in. The desire for that first sip of freshly ground, perfectly balanced and strongly brewed cup, takes over as I prep for, in a lot of cases, the best moment of my day. Snuggled back in my bed with a steaming hot cup of coffee; I find satisfaction, as Roger purrs next to me, proud of his accomplishments.
Ritual and routine of the animals sounding the morning alarm while the dawn hits the mountain side, and the aroma of fresh dew fills the air through the open window.
Then comes in my vice; the phone. Scrolling endlessly through images, some beautifully stunning, long curated posts that will never truly see the light of day for more than a moment in time. Then down to the next dopamine hit. An hour vanishes, and its time to get my shit together and get on with the day. Mindful, not mindful, mind of you, of mismatched messaging, “How to make more money, what you are doing wrong on your social, why you are an avoidant attacher? How to treat your undiagnosed ADD, why millennials have it the worst.”
The buzz continues on while attacking my day, until I arrive at the barn. An orchestra of whinnies come bellowing across the field as they trot one by one up the fence line to share the softest thing on the planet; a horse nose. All is right in the world again, and I find stillness.
Among the quiet of the trees, the smell of fresh cut hay and the inspiring views, there is the hardship of demands. Dependants that we steward and fence in, hay season, housing and the never ending pile of farm chores; this, to me, is Western living.
The beauty in the balance of moving and pushing our bodies to build, and to work as they were designed to. I choose this life to breathe, to find purpose and serenity; spirituality in a confusing manipulative world. To practice empathy, to build community and to express our love for the natural ways of things.
I hope you enjoy a hot cup of coffee while flipping (not scrolling) through a glimpse of our lenses.
